KEYS REALTY × LOVR

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Main Beach
01 / 08
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Proposal

Brand, printed marketing, content and website for Keys Realty

Prepared for
Adam Keys · Keys Realty
Scope
Main Beach and the northern Gold Coast
Date
August 2026
Findings

What we found

Checked live across your site on 26 August, and yours to keep whatever you decide.

  • Three separate analytics accounts are running at once
    Every page you have loads three different Google Analytics properties, and all three record the same visit. There are three sets of numbers for the same business and no way to tell which one to trust.
  • Your Meta pixel is installed and sends nothing
    It loads on every page and it is switched on, but across three separate pages we watched, not one signal reached Meta. Google Analytics fired normally on the same loads, so this is not something at our end.
  • Your appraisal form asks for four things and requires none
    Every field is marked with an asterisk as though it were required, and not one of them actually is. A property appraisal request, the most valuable enquiry you get, can arrive with no name and no way to answer it.
  • Shared links render as a blank grey box
    The site carries no social preview tags at all. Every time you or a buyer share a Keys Realty link on Facebook, LinkedIn or in a message, it arrives with no image, no headline and no address. Your contact page also has no title, so it shows in Google as a bare web address.
Worth noting

None of this is about the quality of what you sell. You have been the top agent in Main Beach and the agency took Agency of the Year four years running. This is the plumbing behind it, and it is all fixable.

Scope

What is included

01

Brand

The identity rebuilt as a system rather than a logo, so the signboard, the booklet and the website finally look like the same agency. One look, everywhere you appear.

02

Printed marketing

The full listing kit. Pre list, submission, agent profile, DL cards, signage and the pieces that sit in a seller's hands while they decide. The part of the pitch you leave behind.

03

Content

Photography and film of you and the team, shot properly on the Broadwater and in the buildings you actually sell. Not portal stock.

04

Website

Rebuilt around the appraisal enquiry, with the tracking corrected so you can finally see which listings and which ads bring the calls. Built to be measured.

Investment

Brand and printed marketing

  • Brand identity creation · $2,800
    Word mark, logo mark, typography, palette and the applications you use most, built as one system.
  • Agent profile, up to 12 pages · $2,400
    Your record, your market and your method, written and designed. The piece that answers why you and not the other three.
  • Pre list kit, up to 6 pages · $1,200
    What lands before the appraisal, so you are already the front runner when you walk in.
  • Listing submission, up to 24 pages · $3,600
    The full submission document, written, designed and art directed, with the digital edition.
  • Quarterly market booklet, issue one · $3,600
    Up to 24 pages of Main Beach market read under your name. Issue one is built here, later issues run at a reduced rate on the same shell.
  • Open house booklet, 4 pages · $400
    The single property piece that goes out at each opening.
  • Thank you and congratulations cards · $400
    The set that goes out after an appraisal, a sale and a settlement.
  • Listing kit presentation box · $300
    Design of the box the kit arrives in.
  • DL cards, signboard artwork and office signage
    Just listed, just sold, recent sales and appraisal cards, the signboard family and the Tedder Avenue window and interior. Scoped and quoted once we have seen your current pieces, and production is always quoted at cost.
  • Printing and production · at cost
    Printing, board manufacture and signage production are quoted at cost when you are ready to produce. We do not mark them up.
Investment

Content creation

Each shoot is three separate pieces: the direction that decides what we are making, the day itself, and what you receive afterwards.

  • Photography, shoot direction · $600
    Art direction, mood board, colour treatment, wardrobe and talent requirements, shot list and the running order for the day.
  • Photography, full day · $2,000
    A full day with our creative director and photographer, multiple locations included. Portraits, the team, and on location around Main Beach.
  • Photography, deliverables · $2,000
    Eighty to one hundred edited stills across portraits, location and at home, colour graded to one direction.
  • Film, shoot direction · $600
    Story board, film treatment, scripting, wardrobe and talent requirements, built before anything is filmed.
  • Cinematography, full day · $3,000
    A full day with our creative director and cinematographer, run alongside the photography day where the schedule allows, so one day of your time covers both.
  • Film, deliverables · $3,000
    One hero brand film plus ten cinematic clips, edited, graded and sound treated, with vertical cutdowns for social.
  • Social templates, one off · $1,200
    Six branded templates plus the just listed, just sold and auction set, so the team can post between our rounds.
Worth noting

Excludes travel outside the Gold Coast and any location hire beyond your own listings.

Investment

Website

PieceEachQtyLine
Website designDesign across all device formats, on the new identity, built around the appraisal enquiry rather than around a brochure.$4,5001$4,500
Website developmentBuilt, with your listing feed carried across, the social preview tags added so a shared link finally shows the property, and enquiry capture that records which listing it came from.$4,5001$4,500
Tracking rebuildThe three analytics accounts reduced to one you can trust, the Meta pixel made to actually send, and conversion events wired so an appraisal request is counted as one.$1,4001$1,400
Website, complete$10,400
Tracking rebuild on its own, if a new site is not this year$1,400
Investment

Monthly

Each of these stands alone and each is rolling with no fixed term. None of them are required to take the work above.

  • Monthly social strategy · $2,800
    Sixteen to twenty curated posts a month across carousels, graphic posts and reels. Written, designed, then scheduled and posted by us. Excludes content creation.
  • Monthly ad creative · $1,200
    New creative every month. Just listed, just sold, appraisal and market update variants, built from the shoot footage and sized correctly for every placement.
  • Campaign management, per channel · $1,200
    Set up, optimised and reported on each month. Meta and Google are one channel each. Ad spend is paid direct by you and never through us.
  • Search, SEO and AI visibility · $1,200
    Ongoing optimisation for search and for the AI answers sellers now read before they choose an agent, with a monthly report.
Next steps

Tick what you would like

Take as much or as little as you like. Nothing here depends on anything else, and we will come back to you on whatever you send.

Brand and print
Content
Website
Monthly
One off$0
Monthly$0
All figures exclude GST, and exclude printing, board manufacture and signage production, which are quoted at cost and never marked up. Project work splits fifty on acceptance and fifty on delivery. Monthly items are rolling with no fixed term. Nothing is committed by sending this.
Ask a question
Thank you, that is with us. Sav will come back to you on it.
Prepared by LOVR for Keys Realty
Savannah Barber · savannah@lovr.agency