KEYS REALTY × LOVR

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Main Beach
01 / 08
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Proposal

Branding, printed marketing, content creation, website and socials for Keys Realty

Prepared for
Adam Keys · Keys Realty
Scope
Main Beach and the northern Gold Coast
Date
August 2026
Findings

What we found

Checked live across your site on 26 August, and yours to keep whatever you decide.

  • Three separate analytics accounts are running at once
    Every page you have loads three different Google Analytics properties, and all three record the same visit. There are three sets of numbers for the same business and no way to tell which one to trust.
  • Your Meta pixel is installed and sends nothing
    It loads on every page and it is switched on, but across three separate pages we watched, not one signal reached Meta. Google Analytics fired normally on the same loads, so this is not something at our end.
  • Your appraisal form asks for four things and requires none
    Every field is marked with an asterisk as though it were required, and not one of them actually is. A property appraisal request, the most valuable enquiry you get, can arrive with no name and no way to answer it.
  • Shared links render as a blank grey box
    The site carries no social preview tags at all. Every time you or a buyer share a Keys Realty link on Facebook, LinkedIn or in a message, it arrives with no image, no headline and no address. Your contact page also has no title, so it shows in Google as a bare web address.
Investment

Brand, collateral and agent profiling

  • Brand identity
  • Brand identity creation · $2,800
    Word mark, logo mark, typography, palette and the applications you use most, built as one system.
  • Corporate collateral
  • Email signature · $400
    One signature for the whole office, built to hold together in every mail client.
  • Business cards · $200
    Card design for the team, front and back.
  • Letterhead · $200
    The letterhead the office writes on.
  • With compliments slip and sleeve · $400
    The slip and the sleeve that carry the smaller pieces.
  • Office signage · $600
    The Tedder Avenue window and interior, drawn to the new identity.
  • Profile covers · $400 for the set
    Domain, realestate.com.au, Facebook, Instagram and LinkedIn cover images, built as one set.
  • Agent profiling marketing
  • Agent profile, up to 12 pages · $2,400
    Your record, your market and your method, written and designed. The piece that answers why you and not the other three.
  • Pre list kit, up to 12 pages · $2,400
    What lands before the appraisal, so you are already the front runner when you walk in.
  • Listing submission, up to 24 pages · $3,600
    The full submission document, written, designed and art directed, with the digital edition.
  • Quarterly market booklet, issue one · $3,600
    Up to 24 pages of Main Beach market read under your name. Issue one is built here, later issues run at half the investment on the same shell.
  • Listing kit presentation box · $400
    Design of the box the kit arrives in.
  • Listing kit document folder · $400
    The folder the listing documents sit in when they reach the seller.
  • Thank you and congratulations cards · $400
    The set that goes out after an appraisal, a sale and a settlement.
Investment

Property marketing

Set up as templates, so each piece is updated from one campaign to the next rather than rebuilt.

  • Open house booklet, 4 pages · $400
    The single property piece that goes out at each opening.
  • Open house A4 brochure, 4 pages · $400
    The A4 piece handed out at an opening.
  • Signboard artwork, 3 designs · $800
    The signboard family across for sale, sold and auction, sized to the boards you already run.
  • DL cards, 6 designs · $600
    Just listed, just sold, recent sales, appraisal, open home and market update, on the new identity.
  • A-frames, open house and auction, 2 designs · $600
    The two roadside frames that go out on a Saturday morning.
  • Flags, open house and auction, 2 designs · $600
    The flag pair that marks the property from the street.
  • Social templates, up to 6 · $1,200
    Just listed, just sold, auction and agent profile, so the team can post between our rounds.
  • Printing and production · at cost
    Printing, board manufacture and signage production are quoted at cost when you are ready to produce. We do not mark them up.
Investment

Content creation

Each shoot is three separate pieces: the direction that decides what we are making, the day itself, and what you receive afterwards.

  • Photography, shoot direction · $600
    Art direction, mood board, colour treatment, wardrobe and talent requirements, shot list and the running order for the day.
  • Photography, shoot day · $2,000 full day, $1,400 half day
    A full day with our creative director and photographer, multiple locations included. Portraits, the team, and on location around Main Beach.
  • Photography, deliverables · $2,000 full day, $1,400 half day
    Eighty to one hundred edited stills on a full day, forty to fifty on a half day, across portraits, location and at home, colour graded to one direction.
  • Film, shoot direction · $600
    Story board, film treatment, scripting, wardrobe and talent requirements, built before anything is filmed.
  • Cinematography, shoot day · $3,000 full day, $2,100 half day
    A full day with our creative director and cinematographer, run alongside the photography day where the schedule allows, so one day of your time covers both.
  • Film, deliverables · $3,000 full day, $2,100 half day
    One hero brand film plus ten cinematic clips, edited, graded and sound treated, with vertical cutdowns for social.
Investment

Website

PieceEachQtyLine
Website designUI design of bespoke, branded website with up to 10 pages, excluding integrated CRM lead capture form with conditional logic if applicable.$4,5001$4,500
Website developmentBuilt, with your listing feed carried across and the social preview tags added so a shared link finally shows the property. Includes the tracking rebuild, the three analytics accounts reduced to one you can trust, the Meta pixel made to actually send, and LOVR-sync real estate CRM integration so listings flow from the CRM to the site on their own.$5,5001$5,500
Website, complete$10,000
Website hosting, annualAnnual website hosting inclusive of standards-based code, free SSL, and mobile optimisation, maximising SEO ranking in search.$1,200/ yr$1,200
Investment

Monthly

Each is rolling with no fixed term. None of them are required to take the work above.

  • Monthly social strategy · $2,800
    Sixteen to twenty curated posts a month across carousels, graphic posts and reels. Written, designed, then scheduled and posted by us. Excludes content creation.
  • Monthly ad creative · $1,200
    New creative every month. Just listed, just sold, appraisal and market update variants, built from the shoot footage and sized correctly for every placement.
  • Campaign management, per channel · $1,200
    Set up, optimised and reported on each month. Meta and Google are one channel each. Ad spend is paid direct by you and never through us.
  • Search, SEO and AI visibility · $1,200
    Ongoing optimisation for search and for the AI answers sellers now read before they choose an agent, with a monthly report.
Next steps

Tailor your proposal

Take as much or as little as you like, and we will come back to you on whatever you send.

Brand and collateral
Agent profiling
Property marketing
Content
Website
Monthly
One off$0
Monthly$0
Annual$0
All figures exclude GST, and exclude printing, board manufacture and signage production, which are quoted at cost and never marked up. Project work splits fifty on acceptance and fifty on delivery. Monthly items are rolling with no fixed term. Nothing is committed by sending this.
Ask a question
Thank you, that is with us. Sav will come back to you on it.
Prepared by LOVR for Keys Realty
Savannah Barber · savannah@lovr.agency